The Super Bowl LVI Business Connect program is a partnership between the National Football League (NFL) and the Los Angeles Super Bowl Host Committee. The program aims to connect experienced, event-ready Los Angeles County businesses with opportunities to compete for contracts related to Super Bowl LVI.
The Business Connect program is committed to supporting minority, woman, LGBTQ+ and veteran-owned businesses through professional development, networking and contract opportunities. Certified businesses selected for the program will be profiled in the Business Connect Resource Guide, which NFL vendors and event producers use to identify and select local suppliers to fulfill their Super Bowl LVI sub-contracting needs.
Applications for Super Bowl LVI Business Connect will open on October 27, 2020 and close at 11:59 p.m. PST on February 1, 2021. Click here for more info on how to qualify.